Back to Blog

Email Marketing Basics: How to Get More Customers and Grow Your Business

Bill Wichert

Email is a universal tool that almost every person and company in the country has access to. As such, email marketing is a trusted and economical method to market your products and services. The tools are very easy to use and tend to generate leads and sales very quickly without the need for lengthy training or expensive services.  Email marketing is a great first step into a different scale and style of marketing using digital services.

What is Email Marketing?

Email marketing is basically sending targeted marketing messages through the Internet to customers. Email marketing messages are often read on mobile devices, so send your emails to your customers in a way that looks great no matter if they read them on a desktop of a mobile device. It doesn't take much effort to use it, and the time you save can be spent doing other tasks. As an entrepreneur or business owner, you want to use email marketing to help you generate more leads and revenue.

How To Get More Customers

There are many ways to market your products and services via email. The most effective way to market your email content is by sending it to bloggers, publishers, and people who are known in the industry. Content outreach can increase the number of followers and subscribers that your email marketing campaign generates. You can also send targeted ads that allows you to reach more people than if you're sending general advertising. This is because targeting involves analyzing customer history, industry affiliation, and/or job title. Targeted your advertising allows you to reach different demographics, making it an efficient and effective way to promote your products and services.

How To Grow Your Business

Beyond sales, email marketing allows you to grow your brand and ensure more people are aware of your company.  Awareness helps build a solid brand and branding helps drive long term sales.  If the individual is not currently in the market, they will likely not respond; however, they may remember your company when they do start looking for a solution.  This is why these campaigns are so powerful.  They can reach a large number of people very easily, but also build brand awareness.  Simply getting your name and messaging out can do a great deal for delivering long term growth of your business.

How To Increase Your Profitability

Email marketing is not a new concept. It has been around for decades. However, it has only recently become popular with all businesses due to its flexibility and ease of use. For most businesses, email is a cost-effective marketing channel that can generate leads, encourage word-of-mouth referrals and motivate prospective clients to purchase from your business. This is because most people are overwhelmed with data and prefer to read information in the form of an email. Due to its wide acceptance, there is not much you need to do to get started. There are no big investments required for your company. It is very effective, easy and inexpensive.

More from the Blog

Signal Cortex Now Supports QuickBooks Desktop

Announcement that Signal Cortex now supports integration with QuickBooks Desktop

Read Story

Why should new technology be easy to use?

Many of the most used technology services and devices have something at their core that differentiates them from their competition. Sometimes it is a cool feature, but most of the time, it is that they are easy to use.

Read Story

Building Trust With Building and Facility Service Customers

Like many people, I want to work and partner with people I can trust. That trust is built on a shared understanding and and expectation of honest business dealings. In truth, honesty is easy when everything is going well and there are no challenges. The difficulty is being honest when it could make you look bad or could hurt you.

Read Story

Never miss a minute.

Join our newsletter to get great insights into industry trends. We love to share our experiences as we work with leaders in the space.
We will never share your email address with third parties.